Welcome to Acts of the Athletes Sports Agency

Acts of the Athletes (AoA) is a full service NIL sports agency. AoA is dedicated to ensuring our athletes and their families are supported, cared for, and successful inside and outside of their sport.

Acts of the Athletes is a faith-based sports agency. We provide comprehensive representation and guidance to college athletes navigating the Name, Image, and Likeness (NIL) landscape. While rooted in Christian principles, we welcome athletes and their families of all faiths and backgrounds as members of our family.

ABOUT US

MISSION

Our mission is to empower athletes to make informed decisions, uphold and reflect their values, and maximize their opportunities both in and out of their sport. To support our athletes and their families we will partner with them to tithe, donate, or contribute 10% of our revenues to a church, charity, or organization.

SERVICES

  • NIL Education

  • Branding and Marketing

  • Legal Representation

  • Financial Management

  • Mentorship and Support

AOA STRATEGY

There is an untapped market for faith-based representation, as many athletes seek to align their personal and professional decisions with their religious beliefs. AoA differentiates itself by offering a unique blend of business expertise and spiritual support. AoA leverages targeted outreach to athletics departments, NIL Collectives, and collegiate athlete relationships to partner with athletes. AoA partners with Christian influencers and leverages a robust online presence to reach athletes. AoA owns a podcast network to interview athletes to tell their stories and promote athletes as people and players.

NIL MARKET ANALYSIS

When NIL compensation became legal for college athletes, the collegiate athletics landscape changed. There is a significant demand for specialized representation among college athletes. With the potential for increased revenue streams through sponsorships, endorsements, and media appearances, athletes require expert and personalized guidance to navigate this ever-evolving landscape successfully.

Team

Our team consists of experienced professionals with backgrounds in sports media, sales, marketing, branding, finance, and Christian ministry.

Contact

Branden MacKinnon - AoA Founder

✉︎ bmackinnon@aoasportsagency.com

☏ (512) 289-8404